All we are in race to get higher results and ranking in various search engines and most of the time forgets about on page SEO. Website owners are shooting all around to get their positions for their favorite keywords. They are buying high PR links, submitting thousands of articles along with their link and keyword but at the end they are not getting that much by the effort they paid to get good results.
Webpage Title Optimization
If you view the source file of a website you can find that under head tag there is a title tag.
<html>
<head>
<title>Most important line of the web page</title>
</head>
<body>
</body>
Normally you can not see this title as your webpage content. But in your browser if you mouse over the browser window you can see the title written there, at the top of the browser window. Say you have a domain namely www.forexvilla.com. It will be a forex trading related website. So for the home page or landing page in the title we can keep
<title>Forex Trading – Forex Villa</title>
Say it has three other pages like, Learn Forex, Forex Brokers, Forex Calendar and their title will be respectively
<title>Learn Forex- Forex Villa</title>
<title>Forex Brokers- Forex Villa</title>
<title>Forex Calendar- Forex Villa</title>
For every page you will find two segment in the title, the first part representing the main keyword or topic regarding your that web page and the second part is mainly the name of your website. You can omit that second part as you can think that its meaningless to write down the name of my website in every title tag or web page is good for nothing. But it will help you to brand your website. Say in the Learn Forex page, your main keyword is Learn Forex, you already kept this keyword in your title so why the rest of the thing “Forex Villa”. It will indicate that Learn Forex page in forexvilla.com it will separate user from thousands of Learn Forex page. It will give an unique identity of your page and thus branding.
When you choose the phrase for your title tag, definitely it will be your main keyword of that page, but remember if you choose highly competitive keywords as your title you might not able to get the optimal result of your optimization. If you act like a smart guy you can change the title slightly to a low competitive long tail keywords. Say you do web design, and you want to promote your web design website and for that web design should be your prime keyword for the title. But “web design” this is a high competitive keyword, so, to get better performance you can write the title like this “Web Design in Sydney”. This will help you to focus on a certain geographical area and can give you good return rather using high competitive keywords.
Try to keep your title from 10-70 characters and be sure of that for each page the title is unique.
Meta Tag Optimization
You can find various types of meta tags in the head section of a webpage. If you observe the html source code of a page definitely you will find some meta tags at the top of the head section. Here in this post I will talk about two types of meta tags one is meta keyword and the other is meta description. Besides these two there are so many meta tags that you can use for various purpose of your website. Check the most important meta tags here…Lets come to the point.
Though we vastly use meta keywords and descriptions in our web pages but use of meta keywords is a controversial thing. Some tells that if you mention some of your main keywords as meta keyword it will help other people to easily understand your goal and they can also guess your technique of optimization by using those keywords. This might increase your competition. In some cases people also tell that now a days search engine robot counts those keywords as spamming technique, in your content, some how if you use higher number of keywords search engine robot can easily count your content as spam for those keywords and they will came to a decision that you have done keyword stuffing. This means your keyword might also be your weak point either from your competitor or search engine robot.
So now what you can do? For me, its better to have my keywords as meta keywords. But try to use very few number of those. Hardly 3 phrases or 6-8 words as keywords. And be careful to use those keywords in your web page content so that they can’t be treated as keyword stuffing
Meta Description:
It’s the 2nd most important optimization area. It might be 70-160 characters long. It must be explicit. Here you have to use your most important keyword for your webpage. This is the content that you can mostly see in the search engine results. This few lines is very important to catch impression for your visitors. And this description should unique in all pages.
Content Optimization
Content means the text viewable to the user it includes all the links, navigation, titles that an user can view as text. Definitely you have to give importance to your main keyword in your content. But don’t love your keyword too much it might ruin your search engine position. Say in your page you have total 500 words, do not count 2 or 3 character words. In this 500 words you can hardly repeat your main keyword for 4 times. You already used it in the page title tag.
<title> Main Keyword – yoursite.com</title>
You used it in the meta description and meta keyword area. You used it inside the <h1> tag. So you used it 3 times before entering the acutal content. Youn can use it hardly 4 more times in your content. If you are so desperate to use it more you can use synonyms and some long tail keywords related to it. After finishing the page examine the content with a keyword density checker and make sure that your choosen keyword got the highest density not the other words. Sometimes people want to avoid stuffing, they use their keywords for a limited number of times but in their final content it a very unusual work get very higher density that ruin all the efforts.
Proper User of html tags
A proper flow of html tags are very important for on page search engine optimization. You can highlight your content by various ways that might be lucrative to the viewers. But you have to keep in your mind that visitor will come through search engine. Its a artificial robots or crawlers, it will not view your contain look, it will be blind and it can only mark some tags.
If you write a line inside <h1> tag, for search engine it will be main line of the page. If you use <strong> or <em> tag for a word or phrase, search engine will give importance to those words in your pages. So it is very important to maintain the proper flow of html tags all through your content.
Forbidden tags
<b> – bold – use <strong>
<i> – emphasize – use <em>
< img src = “location/image.jpg” > – use <img src=”location/image.jpg” alt=”Important Keyword” />
For most of the case html tags are coming with a starting and ending tag like
<body>
Body content and other texts
</body>
<h1>Most important line of the page</h1>
<strong>important phrase</strong>
In some cases html tags are not coming with sets like
<img src=”location/image.jpg” alt=”Important Keyword” />
<meta name=”description” content=”few lines regarding your webpage” />
But you have to ensure that every tags must be ended with a “/”. Most common mistake regarding this is
< img src = “location/image.jpg” >
People forget to give a trailing slash for this tag and you must have to avoid this kind of silly errors from the web page.
note: sorry its not finished yet.